Internationalization & Product Marketing
Belen Gonzalez Ranz joined the Product Design course for an engaging conference focused on internationalization and product marketing, bringing students a practical perspective on how products can successfully enter and grow in international markets.
During the session, Belen shared her professional experience in international trade, marketing, business development, and internationalization, exploring key topics such as identifying new market opportunities, developing effective marketing strategies, and positioning products for international audiences.
A session connecting product design, marketing, and international business — giving students a real-world perspective on how products can move from local markets to global opportunities.
🌍 FROM LOCAL TO GLOBAL
Belen currently works as an International Trade Specialist and Marketing Manager at Santander Fine Food, where she is involved in international expansion projects, corporate communication, and the positioning of the company and its products in foreign markets.
With professional experience in international trade, marketing, business development, and internationalization since 2015, she brought real-world insights into the opportunities and challenges companies face when expanding beyond their domestic markets.
Alongside her professional career, Belen also teaches, allowing her to connect academic learning with current business practices and share first-hand experience with students.
🎓 ACADEMIC & PROFESSIONAL BACKGROUND
Belen holds a Bachelor’s Degree in Business Administration and Management (2004–2010) and a Master’s Degree in Marketing Management (2014–2016), both from the University of Cantabria.